Internet Business

Internet Business – Effective First, Then Efficient

by doug on 29 April, 2009

Internet business effectiveness was covered in an earlier article on this website.

There are a number of reasons why being effective, and effective first, then efficient, is so important.

Being effective means achieving your goals.  This is not quite the same as being efficient, which is all about getting things done.

So you got things done, good for you.  Where those effective things you got done?

When you start an internet business, a lot of your tasks focus on you doing things for the first time.

It is hard to be efficient when you don’t really know what you are doing.

It is possible to be effective though, by setting sensible goals (sensible goals for a business would include making money for example, as in profits.  Non-sensible goals would be setting up a website.  Important, necessary, but a means to an end!)

Having set your sensible goals, the next thing to do is to be effective in reaching those goals.

It is hard to know exactly what path you will end up taking to achieving those goals.  Worrying about efficiency is not always what should be foremost in your mind.

As your business develops, the next thing you want to do is develop some effective routines.  Write down what you do, and do what you write down.  Can you improve on the procedures you are following?  Can you make them more effective?

At this point, it’s time to start thinking about efficiency as well.  Are your procedures efficient as well as effective?

The problem with doing it the other way around is that you may end up with very efficient ways of doing ineffective tasks.  This will simply keep you and your staff busy with useless work.  Your internet business may be more efficient at such tasks, but so what?

So far, what I’ve been talking about applies to all businesses.

What is special about internet businesses is that they have systems and automation built in to them.

Don’t let this fool you.  At the other end of your business, there are real humans, somewhat like you, visiting your website and (hopefully) making transactions that are useful to them and profitable to you.

This is where you have to be the most effective: providing your clients and prospects with effective systems that help get them what they need.

If you start off with an ineffective system, your clients will have to suffer though websites, payment systems and product delivery systems that are frustrating, non-sensible and annoying.

You may not realize this, since you don’t have to deal with those systems in the same way that they do.

So the goal is to develop effective systems for your customers, as well as for you, before you make them run more efficiently.

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