Internet Business

Internet Business – Build Traffic Early

by doug on 14 April, 2009

Internet business traffic is of primary concern to every internet business owner.

Before we go any further, I’ll tell you right now, there is more to internet business success than just traffic.  You do have to convert the traffic into sales, or otherwise monetize the traffic  The better you monetize the traffic, the better your business.

Still, traffic is the lifeblood of any internet business, and nothing happens without it.

On of the first things you need to do when starting your internet business is to start driving traffic.

Even before that, you need to see if it is even possible to drive traffic to your website.

There are two main reasons why traffic may be a problem:

  1. Few people are interested in the key words you think relate you your business.
  2. There is extreme competition — key words are expensive and ranking high in Google search results is difficult, if it is possible at all with your skill and budget.

The best thing to do is explore traffic possibilities before you put any effort into the rest of your internet business.

Driving Traffic Early Is No Harder Than Driving Traffic Late

Technically, this is not all that difficult.  Yes, you do need to know how to drive traffic, and I will talk about that extensively in future posts.

If you are serious about driving traffic, let me know, I might even decide to run a course on it so you can learn the details.

For now though, let’s assume you know how to drive traffic.

Traffic and Market Research

One of the first things you need to do, as part of your market research, is to see if you can find relatively popular key words that you can afford to buy in Google AdWords.

How do you do this if you haven’t built the rest of your internet business?

One of the best ways is to drive traffic to someone else’s website.  Do some affiliate marking.  Any good affiliate system will provide you with statistics so you know how many visitors you sent to their product sales page, and how many bought.

The number of people that bought may or may not be significant.

If a lot of people buy, that is great news!  It means that you have a hungry market, and that is what every internet business needs.

If sales are poor, it could be that the sales page and/or sales process are not so great.  In that case, you can make sales in your internet business, providing you have good copy presented in a way that sells.

The reason many people skip the can I drive traffic test step is because they want quick results.  Don’t we all!  That’s what you want, that’s what I want, that’s what every business owner wants, on and off the internet.

The problem is that it takes time and effort to build all the components of your internet business so that they are effective, in other words so that they convert visitors into customers.

So you have to put in time and money to make your internet business work.  It is really a shame when, having built your business, you find that you can not drive traffic.  That is such a waste of time!

So better to test your ability to drive traffic before building your business.

Besides affiliate marketing, another approach is to start a blog and post regularly.  At first, you are unlikely to see much, if any traffic.  It takes time to build up traffic on a blog.

If your internet business is of real interest to you, it should be easy for you to write a blog post every day, even while you are thinking about the business, before you have even decided if you will go ahead with it.

Blogging is a test on its own.  If you find it easy to write articles about your internet business, then you will find it much easier to move forward than if you find the subject bores you.

While you are planning the business, you can be blogging every day, building traffic so that when your business finally launches, you will have a steady stream of traffic to your blog, and hopefully a loyal following as well.

I can’t tell you how important this is.  Set up a blog before you do anything else, other than registering a domain name.

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